About Us
Collaborators
Dolores Lavaque Velasco
Founder and CEO of Consultora Stg, Dolores Lavaque has led the business with a personal and distinctive style since day one. For many, saying “Stg” is synonymous with saying “Dolores Lavaque”
She graduated with distinction from the Wine MBA (Master in Business Administration Specialized in the Wine Industry) at Bordeaux Business School in France and is a candidate for the Level 4 Diploma in Wines from the Wine & Trust Spirit Education Trust (WSET). In 2024 she began her training as a Business Ontological Coach and in 2025 obtained her international certification, along with a recognition for excellence awarded by Newfield Consulting y la Universidad Torcuato Di Tella. She firmly believes in coaching as a transformational tool for individuals and teams.
A teacher from a young age, Dolores currently leads Stg’s training programs and has been a professor at CAVE (Centro Argentino de Vinos y Espirituosas) since 2008, where she also serves as Program Coordinator for the third year of the Diploma in Sommellerie Specialized in Business and Marketing.
Back in 2001 she designed and delivered an experimental course to train blind individuals in the tasting of gourmet food and beverages, giving rise to the country’s first inclusive tasting panel. This initiative, still active today, was officially recognized by the Argentine Ministry of Labor for fostering diversity and inclusion.
Dolores belongs to the fifth generation of a winemaking family. She spent 8 years at Grupo Bodega Lavaque, where she led the divisions of exports, sales, institutional relations and in-house training.
Driven by her entrepreneurial spirit, in 2017 she co-founded PisaUvas, a project featuring playful objects inspired by wine culture. In 2022 she launched Los Elegidos de Dolores Lavaque, a personal wine curation venture for a select group of clients.
She has written two books: Las Viñas del Cielo (2010), co-authored with Carolina Garicoche, about wines from Northern Argentina with photographs by Ossian Lindholm, and En la Cima. Salta y sus Vinos (2018), a profound work on Salta’s wine industry with photographs by Federico García.
A mother of four, Dolores brings added value to each project in the world of wine through a strategic and holistic approach, balancing experience, sensitivity and a strong sense of service.
Our Mission
To work in collaboration with companies and professionals in the wine, food, beverage, and tourism industries, providing them with high-impact solutions for their research, planning, and business development processes.
Our Vision
To be a leading consulting firm for companies and professionals in the wine, food, beverage, and tourism industries. By leveraging our experience, track record, knowledge, and commitment, we aim to contribute to the development and growth of our clients.
Our Values
We believe in people. Therefore, the human quality of our team is as important as their professionalism. Our purpose is to generate and promote valuable connections. What sets us apart is our responsible and committed contribution to the community right from the outset.
Our Name
The name “Stg” comes from the word “strategy.” General Sun Tzu, author of The Art of War, written around 500 B.C., said: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” “He who wins a battle is strong, but he who conquers before fighting is mighty. True wisdom is in winning without fighting.”
At Stg, we believe that knowing our company and knowing the competition allows us to design and implement an effective strategy to achieve any goal we set ourselves.
We are driven by the desire to add strategic value to everything we do, for ourselves and for our clients.
Dolores Lavaque, born into the world of wine and actively engaged in the wine industry since 1993, is a lighthouse for clients and friends, who she and her team lead hand in hand through these strategies.
