Market Research

Qualitative and Quantitative Market Research
We combine qualitative and quantitative methodologies to understand the market, identify trends and uncover opportunities in the wine, restaurant and hospitality sectors.

Focus Groups and Field Surveys
We conduct focus groups and field studies to gather consumer perceptions and specific data that inform strategic decision-making.

Consumer Analysis and Product Viability
We study consumer profiles and assess the feasibility of new products, aiming to optimize acceptance and return on investment.

Brand Image and Competitor Analysis
We evaluate brand perception and positioning while analyzing the competitive landscape to bolster brand identity and differentiation.

In-depth Interviews and Central Location Testing
We carry out interviews and product testing sessions to capture valuable qualitative insights directly from your target audience.