Wine Market Research
Qualitative and quantitative market research
Development of focus groups; censuses and field surveys; consumer analysis; product and service feasibility studies; image and positioning studies; competition analysis, central location, and in-depth interviews.
Product development and quality control.
Online Research
We operate through an online platform with segmented panels that allows us to address the target audience we want to research.
We investigate without geographical restrictions. We leverage technology to the fullest extent always bearing in mind the need for personalized, human, and high-quality client care.
The Argentine Wine Consumer X-ray
A product fully developed by Stg since 2013 to understand market needs and trends.
Profiles are developed annually for year-on-year tracking, and current themes include Branding and Design, Context and Purchase Channels and Sparkling Wines.